I am a fervent advocate of any tool or technology that helps me convey my creative message. I appreciate all things creative, and many areas have shaped my digital design style and marketing approach...like fashion, home décor, science fiction and architecture. Video and rich media have been the cornerstone of my career. While doing my MFA at Pratt institute in fine arts, I minored in computer graphics – specifically special effects. This led to having an interesting niche in advertising – combining cinematography, technical execution, art and story-telling. I have spent my career and education living in London, New York and Dallas. I love to experiment and observe global trends in all areas of design, seeking the unexpected inspiration that triggers an exciting and innovative solution. The partnership of rich media and artistic vision to achieve brand elevation have definitely been the highlight of my career.

Saba as a fine artist:
I am a published and gallery represented painter and ceramist that combines elements of unexpected materials with a feel of antiquity in a modern presentation. Thin subtle layers of handmade semi-precious mineral paint washes and illustration are used on various surfaces like ceramic, wood panel and linen. Other materials from nature like geodes and stones are also implanted into some work. I adopted the Bauhaus idea of experimenting and making my own materials to problem solve during my time as a graduate student at Pratt Institute in New York. For more information about my art, please visit my artist homepage.